Juul E Cigarettes Side Effects, Addiction Risks & Teen Use High nicotine e cigarettes flood market despite FDA rule Reuters Vaping Student Health & Well Being 2FIRSTS JUUL Plans to Launch New E cigarette Juul2 in the U.S., Featuring App Based Identity Verification and Awaiting Regulatory Approval FDA greenlights Juul's e cigarettes The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.